Aseer: is the first World Region of Gastronomy Outside Europe 2024
In September 2022, Asir was declared the winner of the title of "World Culinary Arts Region 2024," making it the first region from outside Europe to win the title awarded by the International Institute of Culinary Arts, Culture, Arts and Tourism (IGCAT) to regions that joined the platform and met the criteria developed by the institute. These criteria include working across economic, cultural, social and environmental development sectors through the field of culinary arts to support sustainable regional development. The award was presented by the president of the institute, Diane Dodd, at an official ceremony held in Turin, Italy on September 24, 2022. This victory came after a jury of experts from the institute visited the region during the period (February 27 - March 1, 2022) and met with local stakeholders to assess Asir's readiness to hold the title. This visit reflected the region's efforts in supporting local cultural and food diversity, its endeavor to ensure regional biodiversity and protect the environment, preserve heritage and traditional knowledge, and empower young generations to create distinctive products and services to attract sustainable tourism.
Under the supervision of the Culinary Arts Commission
Aseer World Region of Gastronomy 2024
The World Region of Gastronomy title from IGCAT recognises regions committed to preserving cultural heritage and developing tourism through food. It rewards cultural and environmental diversity, community support, and new generations through culinary innovation and integrated visitor services.
Featured events
The Aseer region hosted the 27th meeting of the World Regions of Gastronomy Platform, where 20 international experts from 11 award-winning regions gathered to exchange best practices and explore local culture. This unique event, held for the first time outside Europe, featured discussions and workshops on the role of culinary arts in local development and sustainability promotion.
Tenth expert meeting in Aseer
Education and international cooperation are key to empowering communities and ensuring the sustainability of culinary heritage.
King Khalid University initiatives
Dakar Rally
Saudi Tourism Forum (STF)
Arabian Travel Market (ATM)
World Food Gift Challenge winners 2023 - 2024 - 2025
Palm Cups Set
Qasaba Tower-Inspired Date Bowl
Food Film Menu competition
Held annually to showcase videos promoting cultural and natural landmarks worldwide. Aseer won twice in 2022 and 2024 with films highlighting the region’s nature, hospitality, and traditional dishes.
Adventures in Saudi Arabia: Taste of Aseer
