The production and industry of beekeeping receive dedicated attention in the Aseer region, with vigilant oversight from government agencies. This commitment is underscored by its inclusion in the initiatives of Vision 2030 and the National Transformation Program 2020. These efforts encompass the facilitation of crucial logistical services for beekeepers, continuous support and guidance, the development of specialized programs for beekeeping, the enhancement of honey production quality and efficiency, the bolstering of beekeepers' capabilities through research and development, and the preservation and protection of bee pastures. Honey sourced from the plains of Aseer is revered as one of the most coveted gifts that Aseeris present to their guests, adorning their tables or serving as a token of affection for friends and relatives. This sentiment was underscored during the Global Food Gifts Challenge in 2023 by the International Institute of Cooking, Culture, and Tourism, where Tihami Sidr honey clinched the esteemed Best Taste award. The competition, held under the auspices of the Culinary Arts Authority under the Saudi Ministry of Culture.
